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Michael Jackson is launching an exclusive gaming contest to take advantage of the power of social networking.

To promote his forthcoming King of Pop album, released on August 25th, Michael has launched a dance game application on Facebook, MySpace and Bebo allowing fans the chance to win a host of fantastic prizes.

The game will allow users to control Michael Jackson’s dance moves as they aim to keep up with the steps during his tracks in a dance-mat style routine. Hand-and-eye co-ordination is the key to the game as arrows direct users to try and build up the biggest combo they can and see the King of Pop break out the trademark moves he made a worldwide phenomenon.

Prizes will be awarded for the highest hourly and daily scores, exclusive ringtones for hourly winners, and limited edition iPod Nanos for the daily winners.

The overall top five scorers from each social network will then move on to a secret extra level. This level will pit the players against each other as they aim to be the lucky recipient of two round the world plane tickets (for players aged 18 and over), or a Sony Bravia 32″ TV and a Playstation 3 (for players aged under 18).

King of Pop, a greatest hits collection to honour the music legend’s 50th birthday, will be released on August 25th, and fans were able to choose the tracklisting of his new album thanks to an exclusive deal.

In the first fan-driven album of its kind, Sony BMG partnered with GMTV and the Sun newspaper to give Jackson’s UK fans the chance to vote for their favourite songs, with the top 18 forming the album’s track listing.

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